When is the last time you forgot something? If you are like most people, it was probably pretty recently. Maybe you have forgotten the last time you forgot something. You get the idea! We all forget. Although an ad sounds great to someone, the pressures of the daily grind can be overwhelming, leaving your fabulous ad buried in the back of someone’s mind. However, if the next week the same person sees your message again, the brain takes note. There is a much better chance of your ad surviving this time, imagine if they see it the following week as well. This can all lead to the call or the site visit that makes the sale.

Consumers are constantly being marketed to. Television commercials, radio commercials, pop-up ads, we can’t escape it! People are being trained to ignore ads. There have been studies that show that 2 ads out of every 3 you communicate are ignored. That doesn’t leave a lot of room for mistakes. When someone is ready to be receptive of your ad, and it is not there you have lost a potential client. In order to make sure you are there when they are ready, run your ads often.

People and their situations are in a constant state of change. Jobs, families, financial situations, and so on are always changing, leaving people ready for your product and services at different times. Unexpected changes leave people looking at ads in different ways. For example, one week a woman could be a stay at home mom, then unexpected financial troubles arise and she is forced back into the work force. The very next week she will be looking at Job Opportunity ads and Child Care options. Will your ads be there when these changes arise?